When it comes to naming your business there are 5 things you need to seriously consider before committing in any way to your chosen company name and these points are crucial to the success of your business from day 1...

So you’ve had a brilliant business idea and you’ve done all of your homework, written your business plan and done all your market research and swot analysis, you’ve probably had some awesome business name ideas along the way. But what if I told you that committing to the business name without checking these 5 little things can save you some serious time and money in the long term?

5 crucial things to consider when it comes to naming your business

5 crucial business name checks

#1 Is your website domain name available?

If you’re a hair dresser and you want to name your business “coolcuts”, you’re going to have to travel back about 10 years to have any chance of owning “www.coolcuts.co.uk”. It might almost seem ridiculous but this is a common theme for most short, snappy business name ideas nowadays. Come up with a few alternative name ideas and run them through a domain name checker until you find one that you’re happy with. It’s important that your business name is reflected in your website domain name.


#2 Does your business name give away what you actually do?

This one might seem so obvious you’ll wonder why I class it as crucial but I see so many businesses with irrelevant names and it really does isolate them from potential customers. Let’s say you’re a builder called David Jones. Naming and branding your business “David Jones” means potential customers will have to ask you what you do before they know. And nobody want’s to do that. They’d much rather see clearly from the off that you are a builder. Consider naming your business David Jones Builders, or DJ Builders. It seems obvious but it will make all the difference.

#3 Being too obvious with your business name can be equally as detrimental

On the other end of the spectrum, being too obvious and to the point with your business name can be just as isolating as not mentioning the nature of your business at all. A web designer in Aberystwyth might be tempted to name their business “Web Design Aberystwyth”, and here’s why not to do that; In text it looks like spam. Like something that is there just to make you click it. When said out loud it is just an incomplete sentence, and written on the side of a van it will look like the logo fell off and all that’s left is the company’s slogan. You see my point?

#4 It sounds great, but does your business name read well?

I spend most of my working life reading, be it reading my own work or researching and reading other people’s great efforts. So it comes naturally to me to spot the potential downfalls of business names that do not read well. Take for example the company CIMC (a former employer of mine and a company who named themselves many moons prior to my involvement in their successes, smiley face!). The error in the layout of their business name stood out to me immediately, so much so that I made a point of it in my interview (which proved helpful, it could have gone either way!). It’s 4 letters lined up as an abbreviation that can so easily be misinterpreted as “Civic”.The solution here would have simply been to insert full-stops in between each letter to clearly define the name as an abbreviation.

#5 Google it! Search the name on Google and see how others are using it

It’s simple but it could save you a fair amount of bother once you launch. Googling your chosen business name will show you if anyone else is using that business name already. If they are, click on their website and see what they do and where they are. Is having the same name as them going to cause you problems? Even if you find a company with the same name on the other side of the World the chances are customers will eventually confuse you with them. There goes your lead. If the namesake company has any bad feeback online then that will at some point reflect on you too.

While you're on Google pay attention to any foreign search results that might show up. Does the name you've chosen mean something else in another language? Take for example the Vauxhall Nova (you remember that little pocket rocket!), well in Spanish "no va" means "it won't go" - A truly terrible name for a car I'm sure you'll agree. So consider picking another name if the one you want is already in use or has a meaning that doesn't suit your business or product.

If you’re starting up your own business then I hope this article has helped you with selecting a good, strong and appropriate name for your new venture. I’m always happy to help with setting up your new business’s online ventures and can be contacted directly through the P1 Media website (contact us).

Need help with your business website's domain name? Contact P1 Media for professional assistance in West Wales.